Effective fraud prevention and great customer experience are not mutually exclusive
Implementing effective fraud prevention and delivering an excellent shopping experience seem to be conflicting goals. Strict fraud filters can not only cause friction in the checkout process but also jeopardize revenue with an increase in false declines. On the other hand, loosening up on fraud prevention to enable a better shopping experience with less friction can open up merchants to more undetected fraudulent transactions and increase their chargebacks. Fortunately, there are effective ways to balance customer experience and fraud control without compromise.
Here are a few ideas to consider:
With new technologies, a change in mindset, and a few tweaks to your processes and systems, you can prevent fraud losses and keep your customers happy and loyal.
We're pioneers in fraud protection and fully guaranteed payment technologies, helping online merchants, major telcos, payment processors, and acquirers optimize revenue by eliminating the fear of fraud. Our flexible, scalable solutions enable companies to grow their businesses by focusing on revenue rather than risk, delivering secure, frictionless transactions that maximize acceptance and improve customer experience – all backed by a zero-fraud-liability guarantee.